Businesses cash in on Trayvon Inc. A photographer seeking compensation for a picture she took of Trayvon Martin shows how in times of tragedy, many people and companies end up profiting.By Frances Robles
frobles@MiamiHerald.com An iconic photograph of a young Trayvon Martin in his Bulldogs football uniform, staring stone-faced into the camera, has been published in print and online around the world.
The Optimist Club team photographer, Lucricia Woodside of North Miami, owns the copyright to the picture and never authorized its use. Now she is a member of a growing number of entrepreneurs, artists and even some opportunists who have found ways to cash in on a new cottage industry.
Call it Trayvon Inc. Woodside’s attorney sent letters earlier this month to news organizations and bloggers advising that after the teen’s death, her company, Photos “R” Us, registered the photo’s copyright, and anyone who published it owes her license fees. She seeks $500 from those who published the picture before she registered the copyright and $750 for those who ran it afterward. The lawyer identified at least 300 unauthorized uses of the photo, which was clearly marked as belonging to Photos “R” Us.
Woodside’s attempt to collect demonstrates how in times of tragedy, many people and companies often wind up profiting. From sales of T-shirts to books and controversial hoodie-themed gun-range targets, the killing of an unarmed Miami Gardens teenager stands to make some people, if not rich, at least better off.
Even Trayvon’s parents were criticized for collecting donations and registering trademarks on phrases such as “I am Trayvon.”
“I don’t think it’s exploitive,” said M.J. Bogatin, the photographer’s attorney. “She got, quote-unquote, lucky. What happened to Trayvon is outrageous. If the residuals belong to her as a photographer, I see no moral implications at all.”
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